A magical business is alive. We know corporate personhood is a dubious aspect of capitalism, but, as witches we see the value in treating our business as a living entity.
And, because we work with it as a living spirit, we apply what we know about healthy relationships to our business—we don’t let it treat us like shit and control our lives. And we don’t treat it like shit—giving it no room to grow, no voice or agency of its own.
Witchcraft is passionate, and a magical business can be the love of a lifetime. It’s an opportunity to learn about our own passions, desires, and the deepest calling of our soul. It’s a playground for growing our courage and freeing our unique vision and voice.
A magical business is a mirror, showing us in concrete numbers where we’re holding back, where we’re afraid, and where we’re not communicating freely and effectively.
But, unlike a hobby, a business isn’t just about us and what we enjoy doing. Businesses serve. A magical business is an invitation into greater purpose, where we discover the intersection of what we want to do and what the world needs. A magical business strives to be in healthy and delightful relationship with all of the folk that choose to step into our world and be changed by our work.
The magical business is a vehicle for initiation. You will discover new parts and powers and whole landscapes of feeling and insight within yourself, within the places where you work, and within your deep memory of the magical folks who came before us. You will be asked to dig into your depths, your shadows, your limiting beliefs, and do a hardcore Korean-spa-level scrub cleansing of all the bullshit dogma you’ve picked up over the years.
Better still, the magical business is a vehicle for integration. We get to make all of our initiatory work mean something for our day to day lives and our communities. We get to turn all that inner-purpose into outer-action!
Through our magical business we cultivate wisdom and wealth, for ourselves, for our customers, and for our communities. And, the best part, when wisdom and wealth grow hand-in-hand, we don’t end up with more money than god and no awareness that the joy of abundance comes from sharing. Money doesn’t have to turn you into monster if you know how to approach it like a mystic.
Who better than witches to look something dangerous and taboo in the eye and turn it into a tool for blessing?